Episode 93: Is Abercrombie's New Campaign Really So Body Positive?

March 03, 2020

Episode 93: Is Abercrombie's New Campaign Really So Body Positive?

Abercrombie & Fitch just launched a new inclusive, body positive marketing campaign around Fierce, their well-known fragrance. The campaign features 20+ notable people, including a few plus size folks. Can a campaign around a fragrance do anything for positive body image? We discuss. 

 

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